Open AccessDEVELOPMENT OF A STRATEGY FOR PROMOTING A NEW DRUG ON THE PHARMACEUTICAL MARKET BASED ON SWOT ANALYSIS (USING THE EXAMPLE OF PIK-PHARMA LLC)
Author(s) -
Elena Balimchuk,
Надежда Всеволодовна Коваленко
Publication year - 2021
Publication title -
internauka
Language(s) - English
Resource type - Journals
eISSN - 2687-0142
pISSN - 2542-0348
DOI - 10.32743/26870142.2021.41.217.309960
Subject(s) - swot analysis , business , drug , drug development , microbiology and biotechnology , marketing , pharmacology , medicine , biology