PERAN MEDIA RELATION DALAM PENYELENGGARAAN EVENT UNTUK MENINGKATKAN KINERJA DI BIDANG PUBLIC RELATIONS

ABSTRAK Media relation is a part of public relation. It is one essential work how to build and create the good relation with media in order to inform and to prepare the event, media relation starts from how to arrange data base of event and finally asking the visitor opinion and comment by distributing the questionnaire. Media relation ask visitors and exhibitors comment or opinion during the event. They ask how the service given by the organizer during the event. Public relation officer s not only do the media relation, but he or she must b able to write article, do confirmation to media, welcome media site visit and make documentation of event. Public relation must be able to formulate the public opinion. The public opinion is very important for decision maker, so that si why it is very important for them to understand and to formulate the information. The position and the activity media relation is very important, because the event is the great moment forevent organizer to promote theirself by communicating, interacting, showing and exhibiting their products. Media relation on event is very important, because the public will get the information of event from media Key word: Media Relation, Media Relation Officer, Public Relations, Event,Database, Kuesioner, Media Cetak, Media Elektrionik, Nesw Portal, Deadline.