Influence of investment and innovation activity in the agrarian sector of agroindustrial complex on development of rural territories

To date, the development of the economy is determined by the high dynamics of economic and technological transformations, which is intensified by competition in a number of industries, which leads to changes in the needs of society. These factors come to the fore due to the rapid development of information technologies and the globalization of the global economy, that in such conditions, enterprises of the agrarian sector of agrarian and industrial enterprises need to continuously improve innovation and technological development, in order not to lose competitiveness and position on the external and internal market of food. Innovations are expanding the capabilities of agricultural producers, influencing the socio-economic development of rural areas. Therefore, it is relevant to increase the intensification of agricultural production on the basis of the active introduction of innovations in the agrarian sphere of Ukraine. Currently, successful farmers and owners of large agroholdings are seriously interested in modern technology of land cultivation and livestock farming, as well as high-tech. They are ready to invest heavily in their lands – and their interests are supported by domestic and foreign partners. The association of territorial communities (OTG) focuses on the need to consider and legislatively establish mechanisms for protecting the interests of peripheral rural communities, support for the cooperation of small agricultural producers, and promote diversification of the rural economy, which will increase employment and reduce the migration of the rural population. This involves stimulating entrepreneurial activity, diversifying the employment of the rural population (green tourism, crafts and crafts, services), mechanisms of influence of public self-government and regional self-regulation on the socio-economic components of communities and territories.