Open AccessTransformation of the banks marketing strategy in the conditions of digitalization
Author(s) -
Mariia Cherkasova
Publication year - 2022
Publication title -
naukovij vìsnik/naukovij vìsnik odesʹkogo nacìonalʹnogo ekonomìčnogo unìversitetu
Language(s) - English
Resource type - Journals
eISSN - 2415-3869
pISSN - 2409-9260
DOI - 10.32680/2409-9260-2022-3-4-292-293-61-67
Subject(s) - transformation (genetics) , business , marketing , marketing strategy , biochemistry , chemistry , gene