Open AccessThe Impact of Consumers’ Associations with Social Enterprises on Corporate Attitude: Focused on the Mediating Effect of Trust and the Moderating Effect of Self-congruity
Author(s) -
Chang-Bong Kim,
Nam-Youk Baek
Publication year - 2018
Publication title -
sahoejeog gi-eob yeon-gu/sahoejeok gieop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-5244
pISSN - 2005-1468
DOI - 10.32675/ses.2018.11.1.001
Subject(s) - business , psychology , social psychology , marketing