Open AccessA New Conceptual Model for Understanding International Students’ College Needs
Author(s) -
Eyad Alfattal
Publication year - 2016
Publication title -
journal of international students
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.47
H-Index - 15
eISSN - 2166-3750
pISSN - 2162-3104
DOI - 10.32674/jis.v6i4.326
Subject(s) - thematic analysis , context (archaeology) , conceptual model , qualitative research , conceptual framework , study abroad , promotion (chess) , semi structured interview , international education , sociology , psychology , pedagogy , higher education , public relations , mathematics education , political science , computer science , social science , economics , economic growth , paleontology , database , politics , law , biology
This study concerns the theory and practice of international marketing in higher education with the purpose of exploring a conceptual model for understanding international students’ needs in the context of a four-year college in the United States. A transcendental phenomenological design was employed to investigate the essence of international students’ needs within their study experiences and explore a conceptual model that can explain these needs. Qualitative data were collected from 12 undergraduate and graduate international students through semi-structured interviews. Using thematic analysis, findings expand typical marketing mix frameworks and advance an eight-dimensional international student needs model: Program, Place, Price, Promotion, Process, People, Physical Facility, and Peace.