A New Conceptual Model for Understanding International Students’ College Needs | Zendy

Eyad Alfattal | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

A New Conceptual Model for Understanding International Students’ College Needs

Author(s) -

Eyad Alfattal

Publication year - 2016

Publication title -

journal of international students

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.47

H-Index - 15

eISSN - 2166-3750

pISSN - 2162-3104

DOI - 10.32674/jis.v6i4.326

Subject(s) - thematic analysis , context (archaeology) , conceptual model , qualitative research , conceptual framework , study abroad , promotion (chess) , semi structured interview , international education , sociology , psychology , pedagogy , higher education , public relations , mathematics education , political science , computer science , social science , economics , economic growth , paleontology , database , politics , law , biology

This study concerns the theory and practice of international marketing in higher education with the purpose of exploring a conceptual model for understanding international students’ needs in the context of a four-year college in the United States. A transcendental phenomenological design was employed to investigate the essence of international students’ needs within their study experiences and explore a conceptual model that can explain these needs. Qualitative data were collected from 12 undergraduate and graduate international students through semi-structured interviews. Using thematic analysis, findings expand typical marketing mix frameworks and advance an eight-dimensional international student needs model: Program, Place, Price, Promotion, Process, People, Physical Facility, and Peace.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research