Open AccessCountry Image and the Study Abroad Destination Choice of Students from Mainland China
Author(s) -
Peter G. Ghazarian
Publication year - 2016
Publication title -
journal of international students
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.47
H-Index - 15
eISSN - 2166-3750
pISSN - 2162-3104
DOI - 10.32674/jis.v6i3.350
Subject(s) - destinations , destination image , mainland china , china , mainland , study abroad , advertising , ideal (ethics) , marketing , psychology , political science , geography , business , tourism , pedagogy , archaeology , law
In this study, the author focuses on the issue of country image in destination choice. To examine the relationship between these two variables, the study tests whether mainland Chinese who favor a destination as their ideal first choice for study abroad have a significantly more positive view of that destination's country image than their compatriots. The findings suggest policymakers and marketers from most destinations may be more successful focusing on factors other than country image in their attempts to attract cross-border students.