Open AccessThe effect of brand communication and brand image on brand loyalty through brand trust on good day drink products in Surabaya
Author(s) -
Lena Ellitan,
Septiano Bintang Pradana
Publication year - 2022
Publication title -
fair value
Language(s) - English
Resource type - Journals
eISSN - 2622-2191
pISSN - 2622-2205
DOI - 10.32670/fairvalue.v4i9.1620
Subject(s) - nonprobability sampling , advertising , brand loyalty , business , brand management , brand awareness , brand image , brand extension , brand equity , marketing , population , demography , sociology