Open AccessThe impact of media selection on advertising effectiveness an empirical study from the consumer behavior perspective
Author(s) -
Avi Christian,
Nila K. Hidayat
Publication year - 2022
Publication title -
fair value
Language(s) - English
Resource type - Journals
eISSN - 2622-2191
pISSN - 2622-2205
DOI - 10.32670/fairvalue.v4i11.1857
Subject(s) - advertising , advertising research , perspective (graphical) , empirical research , selection (genetic algorithm) , advertising campaign , marketing , online advertising , business , computer science , mathematics , the internet , statistics , artificial intelligence , world wide web