Open AccessPengaruh viral marketing dan electronic word of mouth terhadap keputusan pembelian pada pengguna aplikasi shopee
Author(s) -
Samuel Randy Tapparan,
Olga Firanda Taruk Allo
Publication year - 2022
Publication title -
fair value
Language(s) - English
Resource type - Journals
eISSN - 2622-2191
pISSN - 2622-2205
DOI - 10.32670/fairvalue.v4i11.1805
Subject(s) - viral marketing , purchasing , word of mouth , class (philosophy) , advertising , psychology , business , marketing , computer science , world wide web , artificial intelligence , social media