Open AccessAnalisis Pengaruh Strategi pemasaran UMKM Berdasarkan Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Menurut Prespektif Ekonomi
Author(s) -
Eli Achmad Mahiri,
Abdul Hakim,
Engkun Kurnadi
Publication year - 2022
Publication title -
coopetition
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2615-4978
pISSN - 2086-4620
DOI - 10.32670/coopetition.v13i2.1984
Subject(s) - purchasing , business administration , likert scale , product (mathematics) , promotion (chess) , business , population , descriptive statistics , quality (philosophy) , advertising , marketing , agricultural science , mathematics , statistics , sociology , physics , political science , geometry , demography , environmental science , quantum mechanics , politics , law