Open AccessEFEKTIVITAS STRATEGI BAURAN PEMASARAN TERHADAP DAYA SAING PRODUK BONEKA
Author(s) -
Tiris Sudrartono
Publication year - 2019
Publication title -
coopetition
Language(s) - English
Resource type - Journals
eISSN - 2615-4978
pISSN - 2086-4620
DOI - 10.32670/coopetition.v10i2.46
Subject(s) - business , product (mathematics) , promotion (chess) , product strategy , brand strategy , quality (philosophy) , marketing mix , marketing strategy , new product development , marketing , production (economics) , competitive advantage , advertising , brand management , product management , economics , mathematics , microeconomics , philosophy , geometry , epistemology , politics , political science , law
This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. In this research, the results show that the Product Strategy, Price Strategy, Distribution Strategy and Promotion Strategy if implemented well, the Product Competitiveness will experience a significant increase. The resulting product model must be in accordance with market desires, the product brand must be easily read and remembered by consumers, the size of the product is made standard by including on the Production Brand, Providing raw materials that are always available at competitive prices and quality and Choosing the right media in product promotion so the strategy used can be more effective in increasing product competitiveness.