Open AccessPengaruh Brand Ambassador, Daya Tarik Iklan, dan Product Packaging Terhadap Keputusan Pembelian Produk Kosmetik Wardah Exclusive Matte Lip Cream
Author(s) -
Gracelda Asprila Sasongko,
Harini Abrilia Setyawati
Publication year - 2022
Publication title -
jurnal ilmiah mahasiswa manajemen, bisnis dan akuntansi
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2721-2777
DOI - 10.32639/jimmba.v4i4.135
Subject(s) - advertising , purchasing , purchasing decision , attractiveness , engineering , psychology , business , operations management , psychoanalysis