Open AccessPengaruh Celebrity Endorser, Brand Image, Brand Trust dan Variety of Selection Terhadap Minat Beli Body Lotion Scarlett Whitening
Author(s) -
Novita Laraswanti,
Harini Abrilia Setyawati
Publication year - 2022
Publication title -
jurnal ilmiah mahasiswa manajemen bisnis dan akuntansi (jimmba)
Language(s) - English
Resource type - Journals
ISSN - 2721-2777
DOI - 10.32639/jimmba.v4i1.67
Subject(s) - lotion , psychology , advertising , brand image , business , traditional medicine , medicine
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