Open AccessPeran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee
Author(s) -
Reni Suci Wahyuni,
Henny Welsa,
Muinah Fadhilah
Publication year - 2022
Publication title -
fokus bisnis
Language(s) - English
Resource type - Journals
eISSN - 2623-2480
pISSN - 1693-5209
DOI - 10.32639/fokbis.v21i1.107
Subject(s) - business administration , psychology , advertising , business , humanities , art