Open AccessThe Strategy of English to Chinese Translation of Advertisements from the Perspective of Nida's Functional Equivalence Theory
Author(s) -
Lili Cai
Publication year - 2022
Publication title -
region - educational research and reviews
Language(s) - English
Resource type - Journals
eISSN - 2661-4634
pISSN - 2661-4626
DOI - 10.32629/rerr.v4i1.666
Subject(s) - advertising , functional equivalence , perspective (graphical) , equivalence (formal languages) , globalization , quality (philosophy) , marketing , affect (linguistics) , linguistics , business , psychology , sociology , political science , computer science , communication , epistemology , artificial intelligence , philosophy , law
With the rapid development of economic globalization, advertising has become one of the most significant ways in transnational marketing. The quality of advertisement translation will directly affect the sale of products. On the basis of a review of advertisements, this thesis intends to explore the methods of English to Chinese advertisement translation under the guidance of Nida's functional equivalence theory.