Open AccessThe Intermediary Effect of Attachment Behavior in Live Streaming Marketing
Author(s) -
Shu Wang,
Tsongming Lin,
YingKai Liao
Publication year - 2022
Publication title -
modern economics and management forum
Language(s) - English
Resource type - Journals
eISSN - 2717-6053
pISSN - 2717-6045
DOI - 10.32629/memf.v3i4.1023
Subject(s) - advertising , business , the internet , attachment theory , psychology , marketing , social psychology , computer science , world wide web