Open AccessEvaluating the Effectiveness of Loyalty Programmes in the Fashion Industry: A Case Study of ASOS UK
Author(s) -
Yuqing Zhang
Publication year - 2022
Publication title -
modern economics and management forum
Language(s) - English
Resource type - Journals
eISSN - 2717-6053
pISSN - 2717-6045
DOI - 10.32629/memf.v3i3.860
Subject(s) - loyalty , marketing , loyalty business model , business , reputation , purchasing , brand loyalty , order (exchange) , advertising , competitive advantage , customer satisfaction , service (business) , service quality , social science , finance , sociology