Open AccessProfit Model and Marketing Strategy Based Brand Value Chain: the Example of the Mobile Messaging Application LINE
Author(s) -
Xi Zhang,
Tae-Sun Kim
Publication year - 2022
Publication title -
modern economics and management forum
Language(s) - English
Resource type - Journals
eISSN - 2717-6053
pISSN - 2717-6045
DOI - 10.32629/memf.v3i2.775
Subject(s) - business , marketing , profit (economics) , advertising , social media , loyalty , product line , marketing management , value proposition , computer science , engineering , economics , world wide web , microeconomics , manufacturing engineering