Open AccessThe Cultural Psychological Motivations and Strategies for theDevelopment of Cultural Industry: An Interpretation of Social CulturalPsychology Based on the Engel's Theorem
Author(s) -
Jianing Chen
Publication year - 2020
Publication title -
modern economics and management forum
Language(s) - English
Resource type - Journals
eISSN - 2717-6053
pISSN - 2717-6045
DOI - 10.32629/memf.v1i1.104
Subject(s) - creativity , interpretation (philosophy) , cultural identity , cultural industry , product (mathematics) , perception , social psychology , cultural analysis , sociology , psychology , aesthetics , social science , economics , economy , mathematics , feeling , geometry , neuroscience , computer science , programming language , philosophy
The cultural industry is an industry that takes culture and creativity as the core of product design, faces the masses, and takes the cultural identity of the masses and the cultural and psychological characteristics of social groups as reference factors for marketing and development. The key to its success lies in its social and cultural psychology. Perception and use. And Engel’s theorem is a typical theory that reflects the economic and cultural level of the country and local people and the psychological state of needs. The analysis of cultural industries based on it can also help contemporary cultural creative workers to more intuitively understand the social market needs and maintain the cultural industry healthy growth.