Open Accesssubway advertising, service system, travel purpose, precise placement
Author(s) -
Yuxiao Tu,
Zheng Li
Publication year - 2021
Publication title -
arts studies and criticism
Language(s) - English
Resource type - Journals
eISSN - 2737-4491
pISSN - 2737-4483
DOI - 10.32629/asc.v2i4.556
Subject(s) - crowds , advertising , service (business) , perspective (graphical) , business , subway station , transport engineering , computer science , marketing , engineering , computer security , artificial intelligence
From the perspective of the establishment of the subway media service system, the corresponding relationship between passenger travel purpose and advertising location is studied. The characteristics of convenient and efficient advertising in subway media to serve the crowd are used to form an optimized allocation of resources to maximize the effectiveness of advertising. Study the constituent factors of the subway media service system, and expound the relationship among the three areas of media, station cars, and crowds. Among them, it focuses on analyzing the occupations of passengers, economic income, viewing advertisements and travel purposes, etc., Using new interactive design methods to implement subway advertising strategies. Increasing the economic benefits and social influence of subway advertising.