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Research on Products with the Feel of "Moe" Based on User's Cognitive Psychology
Author(s) -
Wanheng Zhong
Publication year - 2020
Publication title -
arts studies and criticism
Language(s) - English
Resource type - Journals
eISSN - 2737-4491
pISSN - 2737-4483
DOI - 10.32629/asc.v1i2.199
Subject(s) - feeling , empathy , cognition , perspective (graphical) , psychology , value (mathematics) , aesthetics , social psychology , computer science , art , artificial intelligence , neuroscience , machine learning
In the current society, "Moe" has become a new trend of best-selling products. The young user groups, especially the female users, are more inclined to choose "cute" products for their aesthetics. "Moe" is not only a sense of resonance that arises because of certain characteristics of things, but also some characteristics that make people have protective desires, stimulate people's childlike innocence, produce good feelings and love for them, and satisfy people's self-realization of young things, the need for value, and the need for aesthetics about cute and beautiful things. From the perspective of user’s cognitive psychology, this paper summarized the concept of "Moe", and discussed how "Moe" resonates with users and affects users' expectations. By comparing various types of robots and child robots in case studies, how “Moe” produces an impact based on the user's cognitive psychology was summed up. And this article demonstrated that products with a strong feel of "Moe" in the appearance meet the aesthetic needs of users, and are more likely to have empathy with users, which has an important impact on reducing the user expectations.

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