Open AccessPrice, Design, and Quality of Products in Influencing the Decision to Purchase Cloth Masks During the Covid 19 Pandemic
Author(s) -
Fendy Maradita,
Reza Muhammad Rizqi,
Gustiawan
Publication year - 2021
Publication title -
international journal of scientific research in science and technology
Language(s) - English
Resource type - Journals
eISSN - 2395-602X
pISSN - 2395-6011
DOI - 10.32628/ijsrst218667
Subject(s) - purchasing , nonprobability sampling , quality (philosophy) , product (mathematics) , sample (material) , covid-19 , purchasing decision , business , marketing , pandemic , sampling (signal processing) , test (biology) , statistics , econometrics , economics , computer science , mathematics , medicine , environmental health , population , philosophy , filter (signal processing) , chemistry , pathology , geometry , epistemology , chromatography , computer vision , disease , infectious disease (medical specialty) , biology , paleontology
This study aims to test whether the price, design, and quality of products influence the decision to buy cloth masks during a pandemic. This research uses quantitative methods. The sample in this study amounted to 100 respondents obtained by non-probability sampling method with purposive sampling technique. The data obtained is processed using multiple linear analysis techniques through SPSS software. The results of the analysis in this study showed that (1) price variables have a positive and significant effect on purchasing decisions, (2) design variables have a positive and significant effect on purchasing decisions, (3) product quality variables have a positive and significant effect on purchasing decisions.