Open AccessCompany's Decision on Virtual Exhibition During Covid-19 Pandemic
Author(s) -
Pesta Elrida Lumbantoruan,
Wahyudi David
Publication year - 2021
Publication title -
international journal of scientific research in science and technology
Language(s) - English
Resource type - Journals
eISSN - 2395-602X
pISSN - 2395-6011
DOI - 10.32628/ijsrst218433
Subject(s) - exhibition , popularity , business , covid-19 , multinomial logistic regression , product (mathematics) , pandemic , advertising , marketing , computer science , visual arts , psychology , art , medicine , mathematics , geometry , disease , pathology , machine learning , infectious disease (medical specialty) , social psychology
The exhibition is one of the promotional tools that increase company branding, product brand as well as awareness of direct sales. Exhibitions are considered investment activities carried out by companies. During pandemic Covid-19, offline exhibitions are impossible to be hosted. As alternative to hosted exhibitions by using virtual or online platforms. However, there is still a need to study to evaluate which factors have a stronger influence and relationship on the exhibition decision. The data analysis method used is multinomial logistic regression analysis. The results showed that the quality of the exhibition, popularity, time, representation, and price determine the company's decision to join an exhibition. It concludes that the company's decision is influenced by these factors 65% and three factors are having a significant influence for joining the exhibition.