Open AccessRural Consumer Behaviour Factors Analysis : A Case Study on Bundelkhand Region
Author(s) -
Pradeep Kumar Mishra
Publication year - 2019
Publication title -
international journal of scientific research in science, engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2395-1990
pISSN - 2394-4099
DOI - 10.32628/ijsrset218376
Subject(s) - consumption (sociology) , per capita , rural area , rural economy , per capita income , business , development economics , economic geography , economic growth , agricultural economics , economics , geography , demographic economics , political science , social science , sociology , demography , population , law
In present Globalized era of business, we observe in Indian economy are such as multifarious changes from country wide to worldwide on can observe drastic changes in Rural India. Due to emergence of media, education and changes in per-capita income of individuals in rural areas. The consumption enormously shifted to new trends in behaviour patterns of consumers.