Open AccessA study on factors that influence the choice of Motor Bikes in Chennai.
Author(s) -
J. Padmavathi,
J. Parthasarathi
Publication year - 2021
Publication title -
international journal of scientific research in computer science, engineering and information technology
Language(s) - English
Resource type - Journals
ISSN - 2456-3307
DOI - 10.32628/cseit2173150
Subject(s) - competition (biology) , advertising , marketing , business , transport engineering , engineering , ecology , biology
The automobile industry is facing intense competition and there is an urge among the youngsters to own a popular bike. This study was undergone to analyze the factors that influence the choice of bike and to evaluate the customer behavior in decision making in buying bikes. The paper analyses the various brand that are looked for by different categories of users. It also performs a predictive analysis to customer behavior and their buying pattern based on age of the customer, style of the bike, cost, speed, technology etc.