Open AccessIdentification and Validation of CRM Factors on Customer Satisfaction and Loyalty in the Mid-Market Segments of the Hotel Industry
Author(s) -
Anand Sinha,
Sanjeev Kr. Srivastava,
Rohit Pandey,
Ashok Kr. Asthana
Publication year - 2019
Publication title -
international journal of research in advent technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9637
DOI - 10.32622/ijrat.711201927
Subject(s) - identification (biology) , customer satisfaction , loyalty , business , loyalty business model , marketing , hotel industry , industrial organization , service quality , tourism , geography , botany , archaeology , biology , service (business)