ФІНАНСІАЛІЗАЦІЯ В ЗАБЕЗПЕЧЕННІ СТАЛОГО РОЗВИТКУ КОМПАНІЙ

Formulation of the problem: The article is devoted to the study of the problem of the impact of financialisation of the economy on the sustainable development of economic entities. The aim of the research: generalization and systematization of modern financial transformations of capital in economic systems and development of recommendations on formation of value-oriented approach to the management of transformational processes of capital through building financial relations in order to ensure sustainable development of companies. The subject of the research: set of financial relations resulting from the transformation processes of capital in economic systems and tendencies of financialization at different levels of the economy. The methods of the research: methods and principles of scientific knowledge, systematic approach, methods of generalization of induction, deduction and synthesis. The hypothesis of the research: study was the assumption that the process of financialization generates movement and transformation of financial capital, which determines the reproductive conditions of the company under the influence of market and non-market factors. All this puts forward new requirements for the financial management system and the use of flexible management tools that can identify and take into account the decomposition of cost factors in order to assess the conditions of sustainable development of the company. The statement of basic materials: It is stated that financialization characterizes the increase of influence of the share capital, promotes transformation of the main types of capital into financial; creates the conditions for reviewing the strategic goals of the company functioning, giving priority to the cost -oriented management approach; opens up opportunities to accelerate development with the support of international financial resources and increase the competitiveness of domestic issuers. On the basis of the functional redistribution of balanced income in the context of increasing trends in financialization, the possibility of integrating finance into key areas of socio -economic reproduction has been proved to ensure sustainable development. Transformation of the company's capital into the system of financial relations demonstration as a manifestation of financialization in the part of sustainable development of the company is demonstrated. The originality and practical significance of the research: is to substantiate the manifestations of financialisation in the activities of companies through the transformation of human, natural, industrial, intellectual, social and reputational capital into the financial capital of the company to ensure sustainable development. Conclusions. Increasing financialisation forms the basis for the transformation of a company's financial capital. The results of the study allowed us to identify priority areas for ensuring the sustainable development of domestic enterprises on the basis of a cost -oriented approach to management.