ПОЗИЦІОНУВАННЯ ЛОГІСТИЧНОГО ПІДПРИЄМСТВА НА РИНКУ МЕБЛІВ ЗА УМОВ МІЖНАРОДНОГО СПІВРОБІТНИЦТВА

The article deals with the issue of the expediency of identifying the criteria for the evaluation of international logistics freight forwarding organizations in the conditions of the rapid development of the Ukrainian furniture industry. The purpose of the research is to establish criteria for the evaluation of international logistics freight forwarding firms in view of the existing prospects in the development of the furniture industry in Ukraine and its definite orientation towards foreign economic activity. The object of the research is a logistics enterprise on the Ukrainian furniture market in a chain of international cooperation and interaction. The methods used in the research. The methodological basis for the study is the system of scientific methods used in the complex to achieve the goal and solve the tasks. The dialectical method made it possible to substantiate the causal relationships in the process of positioning a logistics company in the Ukrainian furniture market. The historical method has been used in the study of historical experience of the chronology of events and facts on the Ukrainian furniture market. In order to obtain research findings, also general scientific system and logical methods are used. The international conventions of bilateral treaties, legislative acts of Ukraine, reference books became the empirical base. The hypothesis of research. There is no unambiguous view on the problem of forming a single set of criteria for the assessment of international transport logistics intermediaries, therefore consideration and study of the peculiarities of the assessment of such elements of the international supply chain is open and necessary for the improvement of the activity of Ukrainian furniture enterprises. The statement of basic material. The factors that led to the activation of foreign economic activity at furniture enterprises were considered. The role and main advantages of using international forwarding intermediaries are established. The main shortcomings in the criteria sets in the existing methods of estimation of transport and logistics organizations are revealed. The originality and practical significance of the research is to offer evaluation criteria in the process of selecting potential international logistics freight forwarding partners, which should be observed by furniture companies. The expediency of using the proposed criteria was substantiated in order to facilitate the process of selecting potential transport and logistics partners for doing business in the furniture industry. Conclusions of the research. The direction of the Ukrainian market for the "conquest" of foreign markets, necessitates the improvement of existing methods for assessing the level of quality of international transport operations, helping management of logistics companies and clients to optimally assess the degree of service effectiveness, the level of satisfaction of customers, identify the weak and strong points within the framework of this activity , and adjust in accordance with this management system and innovate.