
Customer Relationship Management in the Purchase Decision Process
Author(s) -
Drita Krasniqi,
Kastriote Vlahna,
Bletrona Krasniqi
Publication year - 2021
Publication title -
journal of accounting, finance and auditing studies
Language(s) - English
Resource type - Journals
eISSN - 3005-9844
pISSN - 2149-0996
DOI - 10.32602/jafas.2021.038
Subject(s) - process management , business , customer relationship management , process (computing) , decision process , marketing , computer science , operating system