Open AccessPENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY Efek Mediasi Brand Consciousness dan Value Consciousness (Studi Pada Pelanggan Kopi Janji Jiwa di Kota Surakarta)
Author(s) -
Sasa handayani Luhur
Publication year - 2022
Publication title -
journal of business finance and economics (jbfe)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2746-6914
pISSN - 2746-6906
DOI - 10.32585/jbfe.v2i2.1482
Subject(s) - brand loyalty , psychology , business administration , advertising , business
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