Open AccessPENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY Efek Mediasi Brand Consciousness dan Value Consciousness (Studi Pada Pelanggan Kopi Janji Jiwa di Kota Surakarta)
Author(s) -
Sasa Handayani Luhur
Publication year - 2022
Publication title -
journal of business, finance, and economics
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2746-6914
pISSN - 2746-6906
DOI - 10.32585/jbfe.v2i2.1482
Subject(s) - brand loyalty , psychology , business administration , advertising , business