Open AccessPENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY Efek Mediasi Brand Consciousness dan Value Consciousness (Studi Pada Pelanggan Kopi Janji Jiwa di Kota Surakarta)
Author(s) -
Andiyas Miawan
Publication year - 2020
Publication title -
journal of business, finance, and economics
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2746-6914
pISSN - 2746-6906
DOI - 10.32585/jbfe.v1i2.1507
Subject(s) - brand loyalty , psychology , advertising , consciousness , business administration , business , neuroscience