Open AccessPeran Moderasi Usia dalam Pengaruh Nilai Konsumen terhadap Loyalitas Merek The Moderating Role of Age in the Effect of Consumer Value on Brand Loyalty
Author(s) -
aji rahman purnama
Publication year - 2020
Publication title -
journal of business, finance, and economics
Language(s) - English
Resource type - Journals
eISSN - 2746-6914
pISSN - 2746-6906
DOI - 10.32585/jbfe.v1i2.1481
Subject(s) - brand loyalty , advertising , moderation , psychology , loyalty , value (mathematics) , brand awareness , marketing , social psychology , business , mathematics , statistics