Open AccessRelocation of the creative class to the small cities due to covid-19 : Discussion on a new city marketing niche
Author(s) -
Anastasiia Yezhova
Publication year - 2021
Publication title -
pro publico bono - magyar közigazgatás/pro publico bono – magyar közigazgatás
Language(s) - English
Resource type - Journals
eISSN - 2786-0760
pISSN - 2063-9058
DOI - 10.32575/ppb.2021.4.7
Subject(s) - relocation , attractiveness , covid-19 , settlement (finance) , creative class , class (philosophy) , pandemic , marketing , advertising , geography , sociology , public relations , political science , business , psychology , creativity , medicine , law , computer science , disease , finance , pathology , artificial intelligence , infectious disease (medical specialty) , psychoanalysis , payment , programming language
Relocation to small cities is becoming more and more widespread. Due to the Covid-19 pandemic, people are trying to escape from perceived danger and as an alternative, they are considering short-term or long-term relocation to smaller cities or towns. Purpose: in this paper, the author gathers the experiences of people constituting a creative class, who relocated from capitals and metropolises to small cities during the Covid-19 pandemic and before, recording and defining certain motives for their move. Methodology: both primary and secondary sources were used for content analysis. As a primary source, ten in-depth interviews were conducted, whereas secondary sources include blogs and online published interviews. This article investigates three questions about relocation: 1. Why do people move from bigger cities to small ones? 2. What does the creative class pay attention to before choosing a settlement for permanent or temporary relocation? 3. How can the administration of the small cities reinforce their attractiveness for potential residents and tourists from the creative class?