Open AccessThe Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention
Author(s) -
Ni Putu Nita Anggraini,
I Wayan Gede Antok Setiawan Jodi,
Dedik Pratama Putra
Publication year - 2020
Publication title -
journal of international conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 2622-0989
pISSN - 2621-993X
DOI - 10.32535/jicp.v0i0.904
Subject(s) - experiential learning , service quality , marketing , business , service (business) , quality (philosophy) , psychology , advertising , pedagogy , philosophy , epistemology
This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.