Open AccessStudy of Cikadu Edutourism Value Chain as A Buffer Zone of Tanjung Lesung
Author(s) -
Filda Rahmiati,
Andi Ina Yustina
Publication year - 2022
Publication title -
journal of the community development in asia/journal of the community development in asia
Language(s) - English
Resource type - Journals
eISSN - 2685-8819
pISSN - 2654-7279
DOI - 10.32535/jcda.v5i1.1381
Subject(s) - value chain , business , competitive advantage , value (mathematics) , chain (unit) , marketing , revenue , tourism , construct (python library) , quality (philosophy) , product (mathematics) , industrial organization , supply chain , computer science , geography , mathematics , accounting , archaeology , epistemology , astronomy , machine learning , programming language , philosophy , physics , geometry
This paper profoundly examines the tourism value chain for a strategic advantage. A descriptive method was conducted by surveys and in-depth interviews with stakeholders in Cikadu Edutourism, including businesses, SMEs, community people, academicians, and the media. The value chain components of edutourism value chain's development strategy were evaluated to construct a comprehensive chain. Our findings indicate that the proposed programs could give Cikadu Edutourism a competitive edge by enhancing the quality of life, increasing revenue as a product sold to visitors, and a range of other benefits.