Open AccessThe Performance of Foodpanda During The Pandemic: A Study of Consumers' Perspective
Author(s) -
Azimah Shazeeda Suleiman,
Daisy Mui Hung Kee,
Asraaf Mohmed Azmi,
Da Wei Chan,
Jhing Hoong Aw,
Wulan Ruhiyyih Khanum,
Anak Agung Gde Satia Utama
Publication year - 2021
Publication title -
journal of the community development in asia/journal of the community development in asia
Language(s) - English
Resource type - Journals
eISSN - 2685-8819
pISSN - 2654-7279
DOI - 10.32535/jcda.v4i3.1179
Subject(s) - business , pandemic , food delivery , service (business) , loyalty , marketing , perspective (graphical) , customer satisfaction , advertising , food service , loyalty business model , covid-19 , key (lock) , service quality , computer science , medicine , computer security , disease , pathology , artificial intelligence , infectious disease (medical specialty)
Foodpanda is a food delivery service widely known among Malaysians for ordering food and groceries. Due to the pandemic outbreak, the usage of Foodpanda apps has rapidly increased. The objective of the study is to identify the performance of Foodpanda during the pandemic and if Foodpanda is the favorite food delivery service. A total of 150 Foodpanda customers participated in the survey. Results indicated that Foodpanda is ranked as the most favorite food delivery service in Malaysia. The results also indicated that customer satisfaction and loyalty are the key elements of the better performance of Foodpanda. The recommendation is presented.