Open AccessChanges and Development in Marketing and Strategies - Study on ASUS Computer Inc.
Author(s) -
Rudresh Pandey,
Liem Gai Sin,
Shreyas Agnihotri,
Utkarsh Chaudhary,
Natasha M. Tiffany,
Ahmad Usamah,
Daisy Mui Hung Kee,
Hafiz Zikri,
Muhammad Hafizudin,
Mohamad Zulfaqar
Publication year - 2021
Publication title -
journal of the community development in asia/journal of the community development in asia
Language(s) - English
Resource type - Journals
eISSN - 2685-8819
pISSN - 2654-7279
DOI - 10.32535/jcda.v4i1.999
Subject(s) - competitor analysis , vendor , product line , market share , product (mathematics) , business , marketing , engineering , mathematics , manufacturing engineering , geometry
Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.