Open AccessBrand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA
Author(s) -
Pavitra AP Elanchelian
Publication year - 2022
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v5i3.1890
Subject(s) - brand management , advertising , china , brand awareness , brand loyalty , brand experience , brand extension , feeling , word of mouth , business , brand equity , multinational corporation , corporate branding , marketing , psychology , product management , political science , social psychology , finance , law , new product development