Open AccessHow Grab Becomes One of the Greatest Start-ups in South-East Asia
Author(s) -
Daisy Mui Hung Kee,
Syahidatul A’fifah Mohd Rusdi,
Siti Sarah Mokhtar,
Siti Aisyah Muhamad Ridzuan,
Siti Aishah Amni Abdullah
Publication year - 2021
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v4i1.1023
Subject(s) - multinational corporation , southeast asia , east asia , service (business) , business , start up , cloud computing , marketing , finance , geography , china , political science , history , business administration , law , ancient history , archaeology
Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.