Open AccessMarketing Strategies of Travel and Tourism Industry
Author(s) -
Varsha Ganatra,
Anak Agung Gde Satia Utama,
Purvika Pawar,
Sahil Verma,
Rudresh Pandey,
Jhonathan Whiryawan,
Liem Gai Sin,
Chong Chiew Ling,
Daisy Mui Hung Kee,
Chai Yeong Jin,
Tan Hui Min,
Lim Sin Chen
Publication year - 2021
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v4i1.1020
Subject(s) - business , marketing , cruise , tourism , renting , customer satisfaction , advertising , engineering , geography , civil engineering , archaeology , aerospace engineering
Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.