Open AccessThe Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior
Author(s) -
Padmalini Singh,
Deepika Dilip,
Goh Kai Wen,
Daisy Mui Hung Kee,
Go Sin Yee,
Lee Chiew Ying,
Fong Kai Ling,
Mohammed Shammas,
Gerald Reynaldo Tandra,
Liem Gai Sin
Publication year - 2021
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v4i1.1019
Subject(s) - business , e commerce , marketing , consumer behaviour , advertising , computer science , world wide web
The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.