Open AccessElectronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz
Author(s) -
Roya Sadat Alavi Pour,
H Rafiei Darani,
Ali Rahnama
Publication year - 2020
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v3i2.818
Subject(s) - purchasing , sample (material) , psychology , word of mouth , structural equation modeling , advertising , function (biology) , social psychology , marketing , statistics , mathematics , business , chemistry , chromatography , evolutionary biology , biology
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