Open AccessThe Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case
Author(s) -
Tiurida Lily Anita
Publication year - 2019
Publication title -
international journal of tourism and hospitality in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2685-8800
pISSN - 2654-7945
DOI - 10.32535/ijthap.v2i1.352
Subject(s) - business , customer satisfaction , loyalty business model , advertising , personality , marketing , customer delight , psychology , service quality , social psychology , service (business)