Open AccessTransforming into a Cashless World: Factors Driving Brand Loyalty of Touch ‘N Go E-Wallet in Malaysia
Author(s) -
Hui Shan Lee
Publication year - 2022
Publication title -
international journal of accounting and finance in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2684-9763
pISSN - 2655-6502
DOI - 10.32535/ijafap.v5i3.1873
Subject(s) - loyalty , business , advertising , affect (linguistics) , marketing , usability , cash , internet privacy , psychology , computer science , communication , finance , human–computer interaction