Open AccessThat's What I like: A Study of Consumer Behavior on Purchase Intention Towards Pepsi
Author(s) -
Juliana Johari
Publication year - 2022
Publication title -
international journal of accounting and finance in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2684-9763
pISSN - 2655-6502
DOI - 10.32535/ijafap.v5i3.1516
Subject(s) - brand loyalty , product (mathematics) , business , advertising , marketing , perceived quality , perception , quality (philosophy) , demographics , loyalty , brand awareness , psychology , sociology , philosophy , geometry , mathematics , demography , epistemology , neuroscience