Open AccessInfluences of Advertisement on Buying Behaviour
Author(s) -
Anak Agung Gde Satia Utama,
Rajesh Kumar Nair,
Wan En Cheng,
Daisy Mui Hung Kee,
ZeXian Chen,
Min Ru Cheng,
ZiHang Cheng,
Shruti Talesara
Publication year - 2021
Publication title -
international journal of accounting and finance in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2684-9763
pISSN - 2655-6502
DOI - 10.32535/ijafap.v4i3.1202
Subject(s) - advertising , business , social media , psychology , political science , law
In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.