Open AccessA Study on Nestle Promotion Strategy
Author(s) -
Padmalini Singh,
Liem Gai Sin,
Nur Shafiqah Binti Kama’Aziri,
Oh Zi Jian,
Nur Amiera Sofea Binti Mohd Azlan,
Putri Nur Illya Balkhis Binti Ibrahim,
Dave Hoo Sheng,
Daisy Mui Hung Kee,
Joseph Tan Soo Heng,
Liew Siaw Wee,
Lim York Ying
Publication year - 2021
Publication title -
international journal of accounting and finance in asia pasific
Language(s) - English
Resource type - Journals
eISSN - 2684-9763
pISSN - 2655-6502
DOI - 10.32535/ijafap.v4i1.1033
Subject(s) - respondent , business , promotion (chess) , marketing , advertising , sales promotion , quality (philosophy) , sales management , political science , law , philosophy , epistemology , politics
This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.