Open AccessThe Impact of Service Quality, Company Image and Switching Barrier on Customer Retention: Mediating Role of Customer Satisfaction
Author(s) -
Muhammad Maladi,
Nazief Nirwanto,
Achmad Firdiansjah
Publication year - 2019
Publication title -
international journal of applied business and international management
Language(s) - English
Resource type - Journals
eISSN - 2621-2862
pISSN - 2614-7432
DOI - 10.32535/ijabim.v4i2.567
Subject(s) - business , customer satisfaction , service quality , customer retention , marketing , service (business) , customer delight , quality (philosophy) , process management , advertising , philosophy , epistemology