Open AccessThe Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation
Author(s) -
Padmalini Singh,
K. Seshagiri Rao,
Angela Yi Wen Chong,
Daisy Mui Hung Kee,
Adrianie Jinietia Jimmy,
Aileen Chun Yueng Hong,
Ashutosh Kumar Verma,
Rudresh Pandey,
Jia Yee Lim,
Kumari Khushboo,
Ranjith Pv
Publication year - 2021
Publication title -
asia pacific journal of management and education
Language(s) - English
Resource type - Journals
eISSN - 2685-8835
pISSN - 2655-2035
DOI - 10.32535/apjme.v4i2.1066
Subject(s) - dispose pattern , marketing , brand loyalty , corporation , business , customer satisfaction , consumer behaviour , loyalty , loyalty business model , advertising , consumer satisfaction , service quality , engineering , service (business) , finance , waste management
The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.